Choosing Business Colour Schemes

Find out how to choose business colour schemes when you set up a branding colour scheme for your new start up business. It can be a real rainbow-riot of colours, but generally most business starts will have an idea of what they like and don't like and what colours they want to use to brand their new business venture.

If you really want to make an impact, try Googling ‘colour schemes’, ‘colour meanings’ or ‘colour explanation’. There are many sites that are dedicated to informing you about the emotional and psychological effects that colours have on humans.

It not only makes interesting reading, but you can build themes based on colour combinations that really match you and your audience.

Also Google ‘colour matching’ for a variety of sites that will help to match the colour of your choice with other complimentary colours.

Find out how to set up a branding colour scheme when you start up your new business.

There are many colour matching sites, but I found to have useful colour wheels.

Pink And Fluffy

Mumsnet set out to have a certain tone – not ‘pink and fluffy’, but ‘realistic and witty’, ‘modern and democratic’.


The Favicon

Use a Favicon (those small icons in the browser’s bookmarks) to brand your site and increase prominence.

Upload your logo and get an instant Favicon at

Follow Dynamic Drive’s instructions to insert your shiny new Favicon into your site.


How to Use A Favicon

A Favicon is short for favourite icon and is that itsy, bitsy, tiny logo seen on branded sites beside the URL domain name.

There’s a small, 16x16 pixel image that is shown inside the browser’s location bar and bookmark menu when your site is found. It’s ideally used to brand your site and increase its prominence in your visitor’s bookmark menu.

There are several sites that you can use to generate your own Favicon. Just Google ‘favicon generator’ and check out the range available to you. Be sure to test a few though as some of them don’t produce good quality. The one that gave me a clear image was the first one on the list of links below.


Hopefully this was helpful.  Why not have a read through some of the many articles on starting up your home business?

Our How To section includes articles on how to name and host your home business website, how to set and acheive goals, how to find a home business mentor and many more. 

Paula Wynne is the award-winning entrepreneur of social networking site, iHubbub, and author of ‘Create A Successful Website’ and Pimp My Site.

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