How To Find Your USP

You may have been stewing on a new business idea for yonks and how you have gone and done it.

That is - made up your mind to loosen the chains and bite the bullet. Goodie for you! Starting up a new business from your plenthora of business ideas and hobby opportunities is something to be congratulated.

So why then does setting up a home business seem such a daunting prospect to many of us.  If you get some solid foundations in place it will give you more time, further down the line, to spend on expanding your business. 

For now you're trying to put all the ideas buzzing in your head into place on the drawing board (or more like the kitchen table) and decide what will make your new business venture so special that it will attract hordes of new clients.

Before you do that let's talk about how to decide on your USP and how your new start up business idea will earn you an income while you work from home around your family ...

How to decide on your USP and how your new start up business idea will earn you an income while you work from home around your family

Award-winning entrepreneur of social networking site, iHubbub, and author of ‘Create A Successful Website’ and Pimp My Site, Paula Wynne went in search of ways to build USP foundations.

A Unique Selling Proposition (USP) is described in Philip Kotler’s book 'Principles of Marketing', as the unique product benefit that a firm aggressively promotes in a consistent manner to its target audience.

The benefit usually reflects functional superiority: best quality, best services, lowest price and most advanced technology.

Top Branded USPs

Check Wikipedia’s USP Examples:

  • Head & Shoulders: “You get rid of dandruff”
  • Olay: “You get younger-looking skin”
  • Domino’s Pizza: “You get fresh, hot pizza delivered to your door in 30 minutes or less -- or it’s free.”
  • FedEx: "When your package absolutely, positively has to get there overnight” 

Find your own at

Research your competitors and their USPs, make yours stand out from the crowd and entice business to your door.

When you're setting up a home business you can never have too much information and knowledge is always power.  With that in mind, why not take a look at our articles on how to name your business website, how to host your website and find lots of business start-up advice in our How To section. 

But most of all, decide how your new start up home business unique products will be promoted to your target audience in an aggresive and consistent manner.

Can you think of any good USPs for iHubbub? Do feel free to share your genius with us below.


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