Naming Your Home Business Website

If you’re starting up a new business or have been thinking about your own business start-up then by now you’ll have an idea for your website.

Paula Wynne says that it could have been stewing away in your brain for many years or it may have only popped in for a visit recently and something made you pounce on it.

Before we go into planning your website or online business, one of the first things to consider is the name. Many start-up entrepreneurs have realised the viral effect naming can have on a business.

How to name your home business website

When you go through the process of brainstorming a name, you will come up with all sorts of concoctions.

Naming Your Online Business

Consider various options here. Your Name Could:

Be a synopsis of your business concept

Use a key message or catch phrase

Include keywords

Be a type of business

BUT Don’t copy competitors

A domain name is vitally important to every new business start-up and the decision shouldn't be rushed. Take the time to talk to everyone involved and do thorough research.


Karen Hanton from Top Table advises home business owners on how to set up a website

Karen Hanton, MBE, From Top Table advises: Do some simple research to make sure you have a market for your product, however simple.

You can come up with a sample consumer group from friends, relatives and neighbours that will cost a lot less than a McKinsey report and will probably give you just as accurate a result. 

Take a look at our articles on how to use a domain name, how to host your website and find lots of business start-up advice in our How To section.

Award-winning entrepreneur of social networking site, iHubbub, and author of ‘Create A Successful Website’ and Pimp My Site, Paula Wynne is co-founder of iHubbub, a home business social community.

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