The How To Jargon Buster

When you first decide you want to work from home with your own business, there's a lot to do. Planning what you'll do, how you will resource a small start up business, who will do the planning and the marketing, who will set up the website ...

It goes on and on. One thing you'll find when you start to research your new home business idea is that there is a lot of reading and researching.

You may want to try setting up an online shop or online internet business when you look at these working from home ideas if you want to be your own boss to earn an income working at home.

Or you may decide you'll go down the freelancing route instead and then you start to learn about Marketing advice for freelance consultants.

Either way, there will be stacks of jargon and generally stuff that makes no sense at all. Don't get cuffed up when you start planning your new start up business.

Paula Wynne, author of 'Create A Successful Website' and Pimp My Site, helps home business start-ups figure out all those words out there that may well be meaningless to us but important to our business!

Here is a list of jargon busting terms to get your teeth into. And when you're done chewing on these, try our Digital Marketing Jargon Busters.



A term used when web visitors literally ‘bounce’ away from your website from the page that they landed on.

Bounce Rate

Analytics track these bounces to inform you how many visitors you are losing.


A breadcrumb trail is a navigation aid that gives users a way to keep track of their locations within a busy site


These occur when buyers ask their credit card issuer to reverse a transaction that has already been approved.

Cascading Style Sheets

Cascading Style Sheets (CSS) is a Style Sheet Language used to describe the presentation, the look and formatting, such as the layout, colours and fonts, of a your web pages.


CMS is software or an ‘admin’ area for managing your website content, thus known as a Content Management System.


Customer Relationship Management.

Exit Strategy

A way of exiting the business or company, either in an unsuitable situation or by forward planning.


A favicon is a small, 16x16 image that is shown inside the browser’s location bar and bookmark menu when your site is called up. It is a good way to brand your site and increase its prominence in your visitor’s bookmark menu.

Google Adsense

A flexible easy way to earn revenue online. You get paid for displaying Google ads on your site, where you can customise and target the ads to match your site’s look and feel and track the results with reports.

Google Analytics

This is the easiest way for you to track your traffic and analyse your website stats.


Hypertext markup language - the code used to write web pages.

Internet Merchant ID

This can be obtained from acquiring merchant banks, not necessarily with your business bank account.

Internet Protocol (IP)

Every device connected to the public Internet is assigned a unique number known as an Internet Protocol (IP) address. An IP is a numerical label that is assigned to devices participating in a computer network that uses the Internet Protocol to find your website domain.


Is a wise and trusted counsellor or teacher or an influential sponsor or supporter.


A Non-Executive Director (NED) is a member of the Board of Directors of a company who forms part of the executive management team, but may not be an employee of the company.


A specialised and targeted industry sector.

Pop Box

A nifty way to ensure that your email matches your company name.


An Internet Payment service Provider, or PSP, is when online payments are designated as ‘cardholder not present’ transactions and are considered by acquiring banks as ‘higher risk’ than cardholder present ones.

SEO (Search Engine Optimisation)

The process of improving ranking in search engine results.

Shopping Cart

This is the software that collects all your purchases and calculates the total cost i.e. before you enter your card details


Enables you or your website to quickly show search engines which URLs (the individual address of each of your web pages) are available for crawling.

Smart Goals

This means your goals are Specific, Measurable, Attainable, Realistic and Timely.

SM (Social Media)

A group of easy to use web-based systems that allow you to engage with your audience.


A high level encryption SSL key to automatically encrypt confidential information.


This analysis is a calculated way to plan and evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in your online business.


The individual address of each of your web pages.


A cool gadget that can be set up in various online platforms to create nifty tools to insert HTML code into your site.


What You See Is What You Get - application for creating and editing websites.


Code readable by search engine

Want to see more guides like these? Why not have a read through some of the many other articles on starting up your home business?

Our How To section includes articles on how to name and host your home business website, how to set and acheive goals, how to find a home business mentor and many more. 

Paula Wynne is the award-winning entrepreneur of social networking site, iHubbub, and author of ‘Create A Successful Website’ and Pimp My Site.

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